Last summer during the VC London study abroad, we visited an interactive agency called The Rumpus Room. The agency designs innovative and engaging pieces that communicate throughout all forms of media.
One of the projects they had demonstrated to us was Pet Shop Boys. The Rumpus Room collaborated with the electronic band Pet Shop Boys to create a video as a sign of protest addressing the diminishing civil liberties in the UK. Inspired by the application of pixels and bar codes in the band's performances, The Rumpus Room incorporated qr-codes into the film. Qr-codes are barcodes designed to be taken by cellphone camera, and after captured, the barcode redirects to a designated website. Upon creating this video initially intended for the internet, the agency realized that the viewer would be capable of pausing and scrolling through the video, allowing them to access the qr-code frames. Over 100 qr-codes were subliminally infused throughout the video, each of them linking to various web content relating to the awareness of civil liberties issues.
This intriguing execution successfully translates across different forms of media to convey a message, and it invites the viewer to participate while encouraging them to make the piece's purpose come to fruition.
Watch the Pet Shop Boys film here:
Watch their project explanation video here:
This is a very interesting concept, using the film media to one's advantage in terms of advertising and connectivity. Im sure there are other ways to exploit the video process used by youtube and other video sharing sites in a similar way to expand film's potential.
ReplyDelete