While studying the Webpicks section on the Communication Arts web site, I came across one of the listed websites which astounded me. The adidas Style Essentials site that was posted on 4.12.10 is an interactive Flash site filled with a variety of games, links, and online shopping. It allows you to virtually paint your own path through a digital journey. It isn't exactly the content of this site that makes it worth viewing, but it is the interactive quality that requires the viewer to partake in in order to navigate throughout the site.
Once the site is initially finished loading, the viewer uses the cursor as a paint brush. While moving your mouse across the screen, no matter which direction you chose to go, an image seems to be painted on the web page following the movement of the mouse revealing other hidden images underneath. The interaction between the viewer and the computer almost seems like the human is creating the website them self.
A variety of colors and textures, photographs and illustrations are all combined to create a fun and aesthetically pleasing web site. Graphic elements and bright colors are set against a white background to enable the hierarchal images to pop out resulting in an interesting and easily usable site. The advanced skill and techniques used by the designers is undeniable.
This site has a very unique style which I've never seen before. I can only hope that one day I will become experienced enough to create something of this caliber. If you haven't already, check out this site so you can see it for yourself: Adidas Style Essentials
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