4.15

Today Andrew Zolty and his partner from Breakfast, [insert name here], critiqued our group projects for the Make Life Better critique. We had to choose a client, determine the problems associated with them, and devise an innovative and practical solution to improve the consumer's experience and employ better tactics for the client.

Danielle worked with Sam, Shannon, and Carolina to concept and propose the conversion of an airplane tray table into a wireless electronic charger. In essence, the passengers would have an enhanced experience onboard with their electronic devices, will share their stories with others, and thus gain business for the airline.

Jaclyn worked with Julia and Kristin to formulate the use of a waterproof rubber bracelet embedded with a Radio-Frequency Identification tag (RFID) to identify each member of the NYSC gyms. To eliminate the issues of gym members waiting for open machines, misplacing their ID cards, and placing the locker combination slips in places that need not be imagined, each member will receive a bracelet. They can swipe their bracelet upon entering the gym, use it to open the locker, activate the machines they use, track their vital statistics and exercise plans on each machine, and login online to view a floor plan of the gym to observe the population of members at any moment.

Andrew Zolty was impressed and interested in both of our ideas, encouraging us to expand further and get them to a more finalized stage to include in our portfolios.

Around 11pm in the studio, we discovered that we can record the video feed while iChatting. Naturally, we took advantage of this fine feature and performed several song and dance skits within an 8-foot radius of 4 different computers. An hour an a half later, panting and mildly sweaty, we exited our iChat with lifted spirits and an energized work performance.

QUOTES:

"Don't hate me because I'm stupid."

-Matt

[To the cheese puffs]

"Get these effing devil balls out of here!"

-Danielle

"When I hear barking, I don't question if it's a dog... I question if it's Bill Deering."

-Dee

"Listen guys, we all know that I'm going to be the first one with children..."

-Matt

"Matt, you remind me of a squirrel I once knew. With no tail."

-Danielle

"I never used to be this gag-reflexy."

-Danielle